Marketing science

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  Año 1991, Vol. 10, Número 1

  • INVESTIGATING HOUSEHOLD PURCHASE TIMING DECISIONS: A CONDITIONAL HAZARD FUNCTION APPROACH.: A CONDITIONAL HAZARD FUNCTION APPROACH.

    pág. 1

    

  • A TWO-STATE MODEL OF PURCHASE INCIDENCE AND BRAND CHOICE.

    pág. 24

    

  • ON AUCTIONS WITH WITHDRAWABLE WINNING BIDS.

    pág. 40

    

  • MODELING AND TESTING STRUCTURED MARKETS: A NESTED LOGIT APPROACH.: A NESTED LOGIT APPROACH.

    pág. 58

    

  • INNOVATION DIFFUSION IN THE PRESENCE OF SUPPLY RESTRICTIONS.

    pág. 83