Marketing science

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  Año 1991, Vol. 10, Número 3

  • QUALITY PERCEPTIONS AND ASYMMETRIC SWITCHING BETWEEN BRAND.

    pág. 185

    

  • COGNITIVE GEOMETRY: AN ANALYSIS OF STRUCTURE UNDERLYING REPRESENTATIONS OF SIMILARITY.: AN ANALYSIS OF STRUCTURE UNDERLYING REPRESENTATIONS OF SIMILARITY.

    pág. 205

    

  • BRAND LOYALTY AND MARKET EQUILIBRIUM.

    pág. 229

    

  • MULTIPLE SOURCE PROCUREMENT COMPETITIONS.

    pág. 246

    

  • ESTIMATING HETEROGENEITY IN CONSUMERS' PURCHASE RATES.

    pág. 264

    

  • ERRATUM TO: PRODUCT AND PRICE COMPETITION IN A DUOPOLY.: PRODUCT AND PRICE COMPETITION IN A DUOPOLY.

    pág. 270