Marketing science

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  Año 1989, Vol. 8, Número 3

  • THE METRIC QUALITY OF ORDERED CATEGORICAL DATA.

    pág. 205

    

  • MODELING MULTINATIONAL DIFFUSION PATTERNS: AN EFFICIENT METHODOLOGY.: AN EFFICIENT METHODOLOGY.

    pág. 231

    

  • RESERVATIONS: CUSTOMER INSURANCE IN THE MARKETING OF CAPACITY.: CUSTOMER INSURANCE IN THE MARKETING OF CAPACITY.

    pág. 248

    

  • A UNIFIED APPROACH TO IDENTIFYING , ESTIMATING AND TESTING DEMAND STRUCTURES WITH AGGREGATE SCANNER DATA.

    pág. 265

    

  • TASTE TESTS: CHANGING THE RULES TO IMPROVE THE GAME.: CHANGING THE RULES TO IMPROVE THE GAME.

    pág. 281