A Modified Brand Personality Scale for the Restaurant Industry
Michael D. Musante, David C. Bojanic, Jian Zhang
págs. 303-323
Increase Hotel Customer Value by Reducing Relevant Perceived Risk in Taiwan
Hong-Sheng Chang
págs. 324-342
The Influential Attributes that Affect Resident Slot Gamblers´Repatronage Intentions and Willingness to Recommend Casinos to Others
Sunyoung Yi, James A. Busser
págs. 343-367
Gender Differences in Rural Tourists´ Motivation and Activity Participation
Hui (Jimmy) Xie, Carla A. Costa, Duarte B. Morais
págs. 368-384
Perception of the Authenticity of Atayal Woven Handicrafts in Wulai, Taiwan.
Janet Chang, Geoffrey Wall, Chao-Ling Chang
págs. 385-409
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