A Special Issue on Statistical Challenges and Opportunities in Electronic Commerce Research
W. Jank, G. Shmueli
págs. 113-115
J. R. Marsden, P. Goes, R. Bapna, R. Gopal
págs. 116-130
Evaluating Pricing Strategy Using e-Commerce Data: Evidence and Estimation Challenges
A. Sundararajan, A. Ghose
págs. 131-142
S. E. Fienberg
págs. 143-154
Functional Data Analysis in Electronic Commerce Research
W. Jank, G. Shmueli
págs. 155-166
K. J. Stewart
págs. 167-178
págs. 179-193
P. Boatwright, S. Borle
págs. 194-205
Estimating the Causal Effects of Marketing Interventions Using Propensity Score Methodology
R. P. Waterman, Donald B. Rubin
págs. 206-222
Do CRM Systems Cause One-to-One Marketing Effectiveness?
M. S. Krishnan, S. Mithas, D. Almirall
págs. 223-233
Data Mining in Electronic Commerce
D. L. Banks, Y. H. Said
págs. 234-246
págs. 247-255
Network-Based Marketing: Identifying Likely Adopters via Consumer Networks
F. Provost, S. Hill, C. Volinsky
págs. 256-276
A Statistical Measure of a Population's Propensity to Engage in Post-Purchase Online Word-of-Mouth
C. Dellarocas
págs. 277-285
A Conversation with Chris Heyde
P. Glasserman
págs. 286-296
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