págs. 7-22
Internet advertising strategy alignment
M. C. Boudreau
págs. 23-37
E-mail marketing at the crossroads: A stakeholder analysis of unsolicited commercial e-mail (spam)
C. Ranganathan, E. Moustakas
págs. 38-52
págs. 53-80
Why are some e-mails forwarded and others not?
H. H. Wu, T. M. Lin, C. W. Liao
págs. 81-93
págs. 94-110
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