Profiling the reference price consumer
Sri Devi Duvvuri, Sangkil Moon, Gary J. Russell
págs. 1-11
The effect of shipping fees on customer acquisition, customer retention, and purchase quantities
Michael Lewis
págs. 13-23
págs. 25-35
Stacey Menzel Baker
págs. 37-50
págs. 51-62
Jae H. Pae, B. Ramaseshan, Leslie S.C. Yip
págs. 63-70
The 99 price ending as a signal of a low-price appeal
Robert M. Schindler
págs. 71-77
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