International journal of research in marketing

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  Año 2005, Vol. 22, Número 4

  • The role of seeding in multi-market entry

    Renana Peres, Eitan Muller, Barak Libai

    págs. 375-393

    

  • An exploratory look at supermarket shopping paths

    Eric T. Bradlow, Peter S. Fader, Jeffrey S. Larson

    págs. 395-414

    

  • Competitive reaction- and feedback effects based on VARX models of pooled store data

    Dick R. Wittink, Csilla Horváth, Peter S.H. Leeflang, Jaap Edo Wieringa

    págs. 415-426

    

  • Scheduling sales force training: Theory and evidence

    Anand Krishnamoorthy, Sanjog Misra, Ashutosh Prasad

    págs. 427-440

    

  • Consumer heterogeneity in the longer-term effects of price promotions

    Rick L. Andrews, Jooseop Lim, Imran S. Currim

    págs. 441-457

    

  • Quick and easy choice sets: Constructing optimal and nearly optimal stated choice experiments

    Deborah J. Street, Leonie Burgess, Jordan J. Louviere

    págs. 459-470

    

  • Price developments after a nominal shock: Benford's Law and psychological pricing after the euro introduction

    Tarek el Sehity, Erik Hoelzl, Erich Kirchler

    págs. 471-480