California management review

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  Año 2005, Vol. 48, Número 1

  • A Garage and an Idea: WHAT MORE DOES AN ENTREPRENEUR NEED?

    Christopher I. Rider, Pino G. Audia

    págs. 6-28

    

  • Stanford and Silicon Valley: LESSONS ON BECOMING A HIGH-TECH REGION

    Stephen B. Adams

    págs. 29-51

    

  • Unlocking Sustained Business Value from IT Investments

    John Ward, Joe Peppard

    págs. 52-70

    

  • The Well-Timed Strategy: MANAGING THE BUSINESS CYCLE

    Peter Navarro

    págs. 71-91

    

  • Three Decades of Scenario Planning in Shell

    Mattia Romani, Peter Cornelius, Alexander Van de Putte

    págs. 92-110

    

  • Consuming Technology: WHY MARKETERS SOMETIMES GET IT WRONG

    Pierre Berthon, James Mac Hulbert, Leyland Pitt

    págs. 110-128

    

  • How to Delight Your Customers

    Barry Berman

    págs. 129-151