Marketing Science, Models, Monopoly Models, and Why We Need Them
Steven M. Shugan
págs. 223-228
Modeling Consumer Demand for Variety
Greg M. Allenby, Peter E. Rossi
págs. 229-250
Reputation in Marketing Channels: Repeated-Transactions Bargaining with Two-Sided Uncertainty
Robert J. Meyer, Darryl T. Banks, J. Wesley Hutchinson
págs. 251-272
Greg Shaffer, Florian Zettelmeyer
págs. 273-293
Assessing the Service-Profit Chain
Fernando De Rosa, Vikas Mittal, José Afonso Mazzon, Wagner A. Kamakura
págs. 294-317
Multinational Diffusion Models: An Alternative Framework
V. Kumar, Trichy V. Krishnan
págs. 318-330
The Variety of an Assortment: An Extension to the Attribute-Based Approach
Erica Van Herpen, Rik Pieters
págs. 331-341
Rejoinder to 'The Variety of an Assortment: An Extension to the Attribute-Based Approach.'
Brian Wansink, Eric T. Bradlow, Stephen J. Hoch
págs. 342-346
Using Advance Purchase Orders to Forecast New Product Sales
Wendy W. Moe, Peter S. Fader
págs. 347-364
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