Marketing science

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  Año 2003, Vol. 22, Número 2

  • Compartmentalized Reviews and Other Initiatives: Should Marketing Scientists Review Manuscripts in Consumer Behavior?

    Steven M. Shugan

    págs. 151-160

    

  • In the Eye of the Beholder: An Analysis of the Relative Value of a Top Sales Rep Across Firms and Products

    David Godes

    págs. 161-187

    

  • The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness

    Eden Yin, Stefan Stremersch, Gerard J. Tellis

    págs. 188-208

    

  • Indirect Network Externality Effects on Product Attributes

    Tridib Mazumdar, Amiya Basu, S. E Raj

    págs. 209-221

    

  • Negotiations and Exclusivity Contracts for Advertising

    Anthony Dukes, Esther Gal-Or

    págs. 222-245

    

  • The Price of Launching a New Product: Empirical Evidence on Factors Affecting the Relative Magnitude of Slotting Allowances

    Akshay R. Rao, Humaira Mahi

    págs. 246-268

    

  • Erratum Internet Shopping Agents: Virtual Co-Location and Competition

    Amit Pazgal, Ganesh Iyer

    pág. 271