Marketing science

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  Año 2002, Vol. 21, Número 1

  • Search Committee Report: Marketing Science--A Strong Franchise with a Bright Future

    págs. 1-2

    

  • Editorial The Mission of Marketing Science

    págs. 1-13

    

  • Modeling Variation in Brand Preference: The Roles of Objective Environment and Motivating Conditions

    Geraldine Fennell, Greg M. Allenby

    págs. 14-31

    

  • The Effect of Credit on Spending Decisions: The Role of the Credit Limit and Credibility

    Dilip Soman, Amar Cheema

    págs. 32-53

    

  • Consistent Assortment Provision and Service Provision in a Retail Environment

    Ram Rao, Kitty Koelemeijer, Trichy Krishnan

    págs. 54-73

    

  • Asymmetric Store Positioning and Promotional Advertising Strategies: Theory and Evidence

    Sanjay K. Dhar, Surendra Rajiv, Shantanu Dutta

    págs. 74-96

    

  • Investigating New Product Diffusion Across Products and Countries

    Andrew Ainslie, K. Sudhir, Debabrata Talukdar

    págs. 97-114

    

  • Marketing Science Conference University of Alberta, June 2002

    pág. 120