Journal of marketing research

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  Año 2005, Número 2

  • 2005 WILLIAM F. O'DELL AWARD

    pág. 1

    

  • 2005 PAUL E. GREEN AWARD

    pág. 1

    

  • The Boundaries of Loss Aversion

    págs. 119-128

    

  • Three Cheers--Psychological, Theoretical, Empirical--for Loss Aversion

    págs. 129-133

    

  • When Do Losses Loom Larger Than Gains?

    págs. 134-138

    

  • How Do Intentions Affect Loss Aversion?

    págs. 139-140

    

  • New Empirical Generalizations on the Determinants of Price Elasticity

    págs. 141-156

    

  • The Influence of Consumer Distractions on the Effectiveness of Food-Sampling Programs

    págs. 157-168

    

  • Recovering Stockkeeping-Unit-Level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates

    págs. 169-182

    

  • Brand Counterextensions: The Impact of Brand Extension Success Versus Failure

    págs. 183-194

    

  • Modeling Preferences for Common Attributes in Multicategory Brand Choice

    págs. 195-209

    

  • Heterogeneous Conjoint Choice Designs

    págs. 210-218

    

  • Marketing Mass-Customized Products: Striking a Balance Between Utility and Complexity

    págs. 219-227

    

  • Do Strategic Conclusions Depend on How Price Is Defined in Models of Distribution Channels?

    págs. 228-232

    

  • Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services

    págs. 233-239

    

  • CUSTOMER RELATIONSHIP MANAGEMENT: A FAD OR A FIELD?

    págs. 240-242