Russell N. Laczniak
pág. 5
Russell N. Laczniak
pág. 5
HOW AND WHEN ADVERTISING CAN INFLUENCE MEMORY FOR CONSUMER EXPERIENCE
Michael S. Latour, Jacqueline E. Pickrell, Kathryn A. Braun-LaTour, Elizabeth F. Loftus
págs. 7-25
HOW AND WHEN ADVERTISING CAN INFLUENCE MEMORY FOR CONSUMER EXPERIENCE
Jacqueline E. Pickrell, Elizabeth F. Loftus, Stanford University, Michael S. Latour, Kathryn A. Braun-LaTour
págs. 7-25
The influence of ad model ethnicity and self-referencing on attitudes
Brett A. S. Martin, Christina Kwai-Choi Lee
págs. 27-37
The influence of ad model ethnicity and self-referencing on attitudes: evidence from New Zealand
University of Otago, Brett A. S. Martin, Christina Kwai-Choi Lee, University of Auckland
págs. 27-37
A MODEL OF MARKETING INFORMATION FLOW
Lisa Duke, Avery Abernethy, John Sutherland
págs. 39-52
A MODEL OF MARKETING INFORMATION FLOW : What Creatives Obtain and Want to Know from Clients
Avery Abernethy, Lisa Duke, John Sutherland
págs. 39-52
Girish N. Punj, Keith S. Coulter
págs. 53-64
The effects of cognitive resource requirements, availability, and argument quality on brand attitudes: a melding of elaboration likelihood and cognitive resource matching theories.
University of Connecticut, Keith S. Coulter
págs. 53-64
AUSTRALIAN MEDIA VEHICLES' STANDARDS FOR ACCEPTABLE ADVERTISING
Herbert Jack Rotfeld, Irene Powell, Colin Jevons
págs. 65-73
AUSTRALIAN MEDIA VEHICLES' STANDARDS FOR ACCEPTABLE ADVERTISING
Herbert Jack Rotfeld, Colin Jevons, Irene Powell
págs. 65-73
págs. 75-87
Gordon E. Miracle, Yung Kyun Choi
págs. 75-87
WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET?
Hongsik John Cheon
págs. 89-97
Why do people avoid advertising on the internet?
University of Texas at Austin, Chang-Hoan Cho
págs. 89-97
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