International journal of research in marketing

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  Año 2004, Vol. 21, Número 4

  • Introduction to the special issue on global marketing

    Donald R. Lehmann, Marnik G. Dekimpe

    págs. 321-322

    

  • Country and consumer segmentation: Multi-level latent class analysis of financial product ownership

    Leo J. Paas, Jeroen K. Vermunt, Tammo H. A. Bijmolt

    págs. 323-340

    

  • Diffusion of new pharmaceutical drugs in developing and developed nations

    Ramarao Desiraju, Pradeep Chintagunta, Harikesh Nair

    págs. 341-357

    

  • Choosing and upgrading financial services dealers in the US and UK

    Praveen K. Kopalle, John U. Farley, Andrew F. Hayes

    págs. 359-375

    

  • Pricing practices and firms' market power in international cellular markets, an empirical study

    Dana Nun, Miklos Sarvary

    págs. 377-395

    

  • Marketing program standardization: A cross-country exploration

    Ay¿ &Ozsomer, Bernard L. Simonin

    págs. 397-419

    

  • Understanding and managing international growth of new products

    Gerard J. Teilis, Stefan Stremersch

    págs. 421-438