arrow_back Volver a la revista
IDR
2019
Revista española de investigación de marketing
Artículos publicados en 2015
Total de citas: 8 (1 nacionales y 7 internacionales)
| Artículo citado | Citas recibidas |
|---|---|
| Mixed assortments vs. store brand-only assortments : the impact of assortment composition and consumer characteristics on store loyalty (2015) Vol. 19 Núm. 1 Pág. 24-45 | 3 |
| Perceived influence on behavior of user-generated content on social network sites: An empirical application in the hotel sector (2015) Vol. 19 Núm. 1 Pág. 12-23 | 2 |
| Expert vs. novice users : comparative analysis of the effectiveness of online discounts and gifts (2015) Vol. 19 Núm. 1 Pág. 46-61 | 1 |
| Rebuilding public trust in government administrations through e-government actions (2015) Vol. 19 Núm. 1 Pág. 1-11 | 1 |
| Determinants of social commitment in the young. Applying the theory of reasoned action (2015) Vol. 19 Núm. 2 Pág. 83-94 | 1 |
