IDR 2017

Revista española de investigación de marketing

Artículos publicados en 2015

Total de citas: 8 (2 nacionales y 6 internacionales)

Artículo citado	Citas recibidas
Shanghai adolescents’ brand interactions on the chinese social networking site Qzone : a uses and gratifications approach (2015) Vol. 19 Núm. 1 Pág. 62-70	2
Perceived influence on behavior of user-generated content on social network sites: An empirical application in the hotel sector (2015) Vol. 19 Núm. 1 Pág. 12-23	1
Expert vs. novice users : comparative analysis of the effectiveness of online discounts and gifts (2015) Vol. 19 Núm. 1 Pág. 46-61	1
A comparison of antecedents of satisfaction in city break traveling (2015) Vol. 19 Núm. 2 Pág. 71-82	1
Rebuilding public trust in government administrations through e-government actions (2015) Vol. 19 Núm. 1 Pág. 1-11	1
Mixed assortments vs. store brand-only assortments : the impact of assortment composition and consumer characteristics on store loyalty (2015) Vol. 19 Núm. 1 Pág. 24-45	1
Smooth operators? Drivers of customer satisfaction and switching behavior in virtual and traditional mobile services (2015) Vol. 19 Núm. 2 Pág. 124-138	1