Creating Electronic Word of Mouth Credibility through Social Networking Sites and Determining Its Impact on Brand Image and Online Purchase Intentions in India (2021) Shuaib Siddiqui, Mohd Ahmad Siddiqui, Urooj Arshad Khan, Mohammed Ghazi Alkandi, Ibrahim Haroon Siddiqui, Jaziba Journal of Theoretical and Applied Electronic Commerce Research Vol. 16 Núm. 4 Pág. 1008-1024
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