Informational Challenges in Omnichannel Marketing: Remedies and Future Research (2021) Cui, Tony Haitao Ghose, Anindya Halaburda, Hanna Iyengar, Raghuram Pauwels, Koen Sriram, S. Tucker, Catherine Venkataraman, Sriraman Journal of marketing. A quarterly publication of the american marketing association Vol. 85 Núm. 1 Pág. 103-120

icono Ver en Dialnet

Citas por clasificación CIRC

Otras citas sin clasificación CIRC: 0

Artículos citantes

Artículo citante Anualidad Localización Autores
The impact of omnichannel integrated marketing communications (IMC) on product and retail service satisfaction
The impact of omnichannel integrated marketing communications (IMC) on product and retail service satisfaction Vol. 28 Núm. 56 Pág. 319-334 		2023 Journal of Economics, Finance and Administrative Science
Butkouskaya, Vera Oyner, Olga Kazakov, Sergey
Developing customer engagement through communication consistency and channel coordination
Developing customer engagement through communication consistency and channel coordination Vol. 27 Núm. 2 Pág. 6 		2023 Spanish journal of marketing-ESIC
Sicilia Piñero, María Palazón Vidal, María Dolores
The Impact of Bank Performance Towards Technology and Marketing Strategy on Omni-Channel Adoption in Saudi Banking Sector
The Impact of Bank Performance Towards Technology and Marketing Strategy on Omni-Channel Adoption in Saudi Banking Sector Vol. 44 Núm. 124 Pág. 33-41 ARTICULO 		2021 Cuadernos de economía
Alfayad, Fadye Saud

* Último cálculo de métricas Dialnet: 25-Aug-2024