Información General

• Autores: Victoria Guillén Nieto (coord.), Carmen Marimón Llorca (coord.), Chelo Vargas Sierra (coord.)
• Editores: Peter Lang USA
• Año de publicación: 2009
• País: España
• Idioma: español
• ISBN: 978-3-03911-688-1
• Texto completo no disponible (Saber más ...)

Reseñas

• Ha sido reseñado en:

  • Intercultural Business Communication and Simulation and Gaming Methodology, Victoria Guillén-Nieto, Carmen Marimón-Llorca, Chelo Vargas-Sierra (eds.)

    Juan Carlos Palmer Silveira

    Ibérica: Revista de la Asociación Europea de Lenguas para Fines Específicos ( AELFE ), ISSN-e 2340-2784, ISSN 1139-7241, Nº. 20, 2010, págs. 194-198

Resumen

• This volume derives from the COMINTER-SIMULNEG research project which aims at designing a pragmatic model for the analysis of intercultural communication between Spaniards and Britons, as well as developing a teaching methodology for cultural awareness based on computer simulation of real business settings. Contributions to this volume focus on three main issues: (a) explaining intercultural communication; (b) research on intercultural business communication; (c) the use of simulation and gaming methodology for the acquisition of communicative and cross-cultural competence in business settings. This book adopts an interdisciplinary approach to the study and practice of intercultural business communication, borrowing concepts from social anthropology, social cognition, cognitive linguistics, and intercultural pragmatics.

Otros catálogos

• Red de Bibliotecas Universitarias (REBIUN)

Listado de artículos

• • Preface

    Victoria Guillén Nieto, Carmen Marimón Llorca, Chelo Vargas Sierra

    págs. 17-26

    

  • Crossing disciplines in intercultural communication research

    Victoria Guillén Nieto

    págs. 29-64

    

  • Social cognition and intercultural communication

    María Victoria Escandell Vidal

    págs. 65-96

    

  • Business languaje from a cognitive perspective

    José Mateo Martínez, Francisco Yus Ramos

    págs. 97-116

    

  • Intercultural negotiations: theories revisited

    Annette Grindsted

    págs. 119-132

    

  • Multi-cultural meetings

    Paula Ronkainen

    págs. 133-154

    

  • Building bridges...and properties aplenty: cultural problems in spanish marketing for real state prospective british buyers

    Miguel Ángel Campos Pardillos, Isabel Balteiro Fernández

    • Texto completo

    págs. 155-174

    

  • The languaje of graphic advertising in Spain: bridging the cultural gap

    Miguel García Yeste

    págs. 175-188

    

  • Perspective selection and politeness in the production of face-threatening acts in english and spanish

    Francisco Javier Díaz Pérez

    págs. 189-222

    

  • From hiding the speaker to persuasion: "se"-passive and "se"-impersonal constructions

    M. Antonia Martínez Linares

    págs. 223-260

    

  • Cultural models and social discourses in business: the case of ideological-politeness strategies in service encounters

    Carmen Marimón Llorca

    págs. 261-282

    

  • Simulation and gaming methodology in languaje acquisition

    Amparo García Carbonell

    págs. 285-316

    

  • Business simulation as a vehicle for languaje acquisition

    Beverly Rising

    págs. 317-354

    

  • The synthetic cultures model as a simulation and gaming methodology for intercultural sensitization and training in businesws settings

    Gert Jan Hofstede, Paul B. Pedersen, Geert Hofstede

    págs. 355-384