La familia como celebridad en YouTube
- Autores: Raquel Lozano Blasco, Alberto Quilez Robres
- Localización: Transformando la educación a través del conocimiento / coord. por José María Esteve Faubel, Aitana Fernández Sogorb, Rosabel Martínez Roig, Juan Francisco Álvarez Herrero, 2022, ISBN 978-84-19506-73-3, págs. 718-727
- Idioma: español
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Resumen
Post-modern identity implies a new concept of technology. This is why the new generations are known as digital natives. The purpose of the study was to investigate the behavior of sis vs bro on YouTube from February to August 2020 by analyzing changes in key performance indicators such as Likes, Dislikes, number of reproductions. In addition, the 20 publications with the highest number of likes are studied and analyzed to determine the type of videos and content exposed. The methodology used is social network analytics. The sample is therefore the YouTube channel of Brataley, a Canadian family that is dedicated to the generation of children’s content and presents videos for children of funny family stories. The design and procedureconsisted of: monitoring and capturing data from the Fanpage Karma application from February 2020 to July 2020 on various key performance indicators, as well as the posts with the highest “engagement” capacity.Subsequently, the videos uploaded to the YouTube social network were analyzed by applying the Meaning Cloud tool to analyze the emotional charge of the publications in terms of polarity, subjectivity, irony and type of emotion. The results confirm that the publications present a very high polarity and the typology of videos corresponds to traditional childhood games in a false direct format.
