The experience presented here is drawn from an Educational Innovation Project. As part of the project we have introduced a series of exercises in experimental formats in the Drawing, Analysis and Ideation workshops 1 and 2. They led us to investigate and theorize about the learning process from the perspective of creativity. The purpose of our research is to encourage creativity through intuitive learning as opposed to the concept and the analysis. In this sense, we have seen that the use of tools such as audiovisuals, which have a very familiar and everyday language for students, helps to increase their chances to undertake configuration processes and communication skills while at the same time they develop their conceptual level.
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