Resumen de Influence of the entrepreneur's social identity on business performance through effectuation
Marina Estrada de la Cruz, Antonio José Verdú Jover, José María Gómez Gras
The business founder's social identity is crucial to explaining his or her behaviour and attitude in business decision-making. Drawing on three types of entrepreneurial social identity identified by Fauchart and Gruber (2011), this study examines how social identities influence the entrepreneur's way of managing his/her firm and its consequences for business performance. Based on a survey of newly created firms, the results support the conclusion that effectuation channels the effects of specific identities – Darwinian and missionary – on business performance.
