Influence of the entrepreneur's social identity on business performance through effectuation

Marina Estrada de la Cruz ^[1] ; Antonio J. Verdú Jover ^[1] ; Jose M. Gómez Gras ^[1]
1. [1] Universidad Miguel Hernández de Elche
  
  Universidad Miguel Hernández de Elche
  
  Elche, España
Localización: European Research on Management and Business Economics, ISSN 2444-8834, Vol. 24, Nº. 2, 2018, págs. 90-96
Idioma: inglés
Enlaces
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Resumen
- The business founder's social identity is crucial to explaining his or her behaviour and attitude in business decision-making. Drawing on three types of entrepreneurial social identity identified by Fauchart and Gruber (2011), this study examines how social identities influence the entrepreneur's way of managing his/her firm and its consequences for business performance. Based on a survey of newly created firms, the results support the conclusion that effectuation channels the effects of specific identities – Darwinian and missionary – on business performance.