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Reconstructing the past?: Low German and the creating of regional identity in public language display

    1. [1] Aston University

      Aston University

      Reino Unido

  • Localización: Journal of multilingual and multicultural development, ISSN 0143-4632, Vol. 32, Nº. 1, 2011, págs. 33-54
  • Idioma: inglés
  • Texto completo no disponible (Saber más ...)
  • Resumen
    • This article deals with language contact between a dominant standard language – German – and a lesser-used variety – Low German – in a situation in which the minoritised language is threatened by language shift and language loss. It analyses the application of Low German in forms of public language display and the self-presentation of the community in tourism brochures, focusing on bilingual linguistic practices on the one hand and on underlying discourses on the other. It reveals that top-down and bottom-up approaches to implementing Low German in public language display show a remarkable homogeneity, thus creating a regional ‘brand’. The article asks whether a raised level of visibility will in itself guarantee better chances for linguistic maintenance and survival of the threatened language.


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