Using product and purchase involvement to bridge the cross cultural divide and form the basis for market segmentation in the wine industry by comparing the behaviours of consumers both in Australia and France

• Autores: Anthony L. Spawton, Lawrence Lockshin
• Localización: La vitiviniculture mondiale de l'avenir. 1998: XXIII congrès mondial de la vigne et du vin, Vol. 3, 1998, ISBN 972-8023-26-X, págs. 174-189
• Idioma: francés
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