Antecedents of Tourists' Behavioral Intentions: the Role and Influence of Tourists' Perceived Freedom of Choice, Destination Image, and Satisfaction

• Liu, Xiaoming ^[1] ; Li, Jun ^[2] ; Fu, Yi ^[2]
  1. [1] University of Macau

     University of Macau

     RAE de Macao (China)

     
  2. [2] Florida State University

     Florida State University

     Estados Unidos

     
• Localización: Tourism analysis, ISSN 1083-5423, Vol. 21, Nº. 6, 2016, págs. 577-588
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • A theory-based pattern is assessed in this article, examining the relationships among three concepts—traveler perceived freedom of choice, destination image, and satisfaction—that are the antecedents of travelers' behavioral intentions. More specifically, this study aims at finding the influence of travelers' perceived freedom of choice (including food, trip mode, travel time, route, and activity) on their image perception, degree of satisfaction, and behavioral intentions. Based on confirmatory factor analysis, the reliability and the effectiveness of the survey were assessed. Using information based on the research of outbound travelers from Mainland China, a structural equation model with maximum likelihood estimation was made to determine the relationships. According to these findings, the more favorable destination image, higher level of tourist satisfaction, higher intention to revisit, and higher willingness to recommend can be achieved by offering more options to travelers. In terms of the theoretical and practical significance of tourism, these research results serve as a vital inspirational and influential element.