Resumen de Destination image, image at destination. Methodological aspects

Agustín Santana Talavera, Alberto Jonay Rodríguez Darias, Pablo Díaz Rodríguez

• Today, the part played by the image in the development of tourism, and, specially, as a differentiation element of a destination area is widely acknowledged. This is reflected to a great extent in the literature that focuses its interest on identifying the variables that motivate the purchase or stimulate the decision process. However, the reference to feedback processes or image control mechanisms as well as their creation, is surprising. An approach model to these processes will be exposed in this article