Dyadic business relationships within a business network context
James C. Anderson, Hakan Hakansson
págs. 1-15
EDLP, Hi-Lo, and margin arithmetic
Stephen J. Hoch, Xavier Dreze
págs. 16-27
Extrinsic and intrinsic cue effects on perceptions of store brand quality
Paul S. Richardson, Alan S. Dick
págs. 28-36
págs. 37-52
An empirical test of the consequences of behavior-and outcome-based sales control systems
Richard L. Oliver, Erin Anderson
págs. 53-67
Performance, attribution, and expectancy linkages in personal selling
Keysuk Kim, Wesley J. Johnston
págs. 68-81
págs. 82-94
Critical service encounters: The employee's viewpoint
Mary Jo Bitner, Bernard H. Booms
págs. 95-106
George M. Zinkhan, Kim B. Rotzoll
págs. 120-121
págs. 121-122
George M. Zinkhan, Alan J. Bush
págs. 122-123
George M. Zinkhan, Alexander Simonson
págs. 123-125
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