págs. 1-11
págs. 12-23
Mixed assortments vs. store brand-only assortments: the impact of assortment composition and consumer characteristics on store loyalty
Juan Carlos Gázquez Abad, Francisco José Martínez López, Juan Antonio Mondéjar Jiménez, Irene Esteban Millat
págs. 24-45
Expert vs. novice users: comparative analysis of the effectiveness of online discounts and gifts
págs. 46-61
Shanghai adolescents’ brand interactions on the chinese social networking site Qzone: a uses and gratifications approach
Vanesa Apaolaza Ibáñez, Patrick Hartmann, J. He, José María Barrutia Legarreta, Carmen Etxebarria Miguel
págs. 62-70
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