Social marketing campaigns aimed at preventing and controlling obesity: a review and recommendations
págs. 9-30
Managerial user orientation and the effectiveness of public health services
Carmen Berné Manero, María Esperanza García Uceda, Jorge Alejandro Riveros Sudy
págs. 31-45
Expectations as the basis for predictive segmentation of university service quality
María Fuentes Blasco, Irene Gil Saura, Gloria Berenguer Contrí, Beatriz Moliner Velázquez
págs. 47-64
The customer concept in Universtiy Services: a classification
Mercedes Marzo Navarro, Marta Pedraja Iglesias, Pilar Rivera Torres
págs. 65-80
págs. 81-89
Futurist rhetoric in US historic preservation: a review of current practice
págs. 91-99
Relationship marketing and services marketing: two convergent perspectives for value creation in the cultural sector. Empirical evidence on performing arts consumers in Spain
págs. 101-115
págs. 117-124
págs. 125-132
A Review on the situation of immigration in Spain in the European context
María Jesús González González, María Luisa de Lázaro y Torres
págs. 133-147
págs. 149-158
págs. 159-174
The routledge companion to nonprofit marketing
J. L. Vázquez Burguete (res.), Pablo Gutiérrez Rodríguez (res.)
págs. 179-180
Learning with trade unions: a contemporary agenda in employment relations
págs. 181-182
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