Creating a Market-Driven Organization
George S. Day
págs. 11-22
Global Sustainability and the Creative Destruction of Industries
Stuart L. Hart, MARK B. Milstein
págs. 23-33
Understanding Customer Delight and Outrage
Benjamin Schneider, David E. Bowen
págs. 35-45
Unwise Decisions and Unanticipated Consequences
Michael Magasin, Frieda L. Gehlen
págs. 47-60
Manage Consolidation in the Distribution Channel
Adam J. Fein, Sandy D. Jap
págs. 61-72
Target Costing as a Strategic Tool
John K. Shank, Joseph Fisher
págs. 73-82
Trade Promotion: Essential to Selling through Resellers
Kasum Ailawadi, Paul W. Farris, Ervin Shames
págs. 83-92
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