Publication: Comunicación transmedia y ciudad: el patrimonio material e inmaterial de Bogotá, Colombia
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2023-09-15
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Universidad Complutense de Madrid
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Abstract
Actualmente los procesos comunicativos ejercen una gran influencia en la vida humana y en sus actividades, es por ello por lo que al aprovechar esto, junto con la comunicación transmedia y diversas tecnologías innovadoras aplicar en el patrimonio cultural material e inmaterial, es posible generar gran cantidad de oportunidades, estrategias, acciones, entre otros, los cuales permitirán su identificación, conservación y divulgación de manera pertinente, para que todo aquel interesado en la historia y en lo patrimonial pueda descubrirlo y disfrutarlo, pues el patrimonio cultural es un aspecto importante que forma parte fundamental de la identidad de una comunidad y un territorio, ya que cada manifestación, busto, museo, calle, casa, tradición, fiesta, ritual, culto, práctica, oficio, comida y demás elementos, permiten que las personas recuerden y reconozcan su historia y los valores que construyen la memoria.Lo que se pretende descubrir en la presente investigación es descubrir si las instituciones y Alcaldía de Bogotá, conservan y divulgan el patrimonio cultural material e inmaterial a partir de lo transmedia y de tecnologías innovadoras, aprovechando la interacción e interactividad para generar experiencias únicas, aprovechando y experimentando con el espacio físico de la misma, por medio de la creación de actividades culturales innovadoras, características que el índice IESE Cities in Motion (2016) considera como fundamentales a la hora de catalogar una ciudad como inteligente. Además de conocer la percepción de aquellos actores sociales que se encuentran interesados en disfrutar de lo patrimonial...
Currently, communicative processes exert a great influence on human life and its activities, which is why by taking advantage of this, together with transmedia communication and various innovative technologies applied to tangible and intangible cultural heritage, it is possible to generate a large amount opportunities, strategies, actions, among others, which will allow their identification, conservation and dissemination in a relevant way, so that anyone interested in history and heritage can discover and enjoy it, since cultural heritage is an important aspect that forms a fundamental part of the identity of a community and a territory, since each manifestation, bust, museum, street, house, tradition, festival, ritual, cult, practice, trade, food and other elements, allow people to remember and recognize their history and the values that build memory.What is intended to discover in this research is to discover if the institutions and the Mayor's Office of Bogotá conserve and disseminate the tangible and intangible cultural heritage based on transmedia and innovative technologies, taking advantage of interaction and interactivity to generate unique experiences, taking advantage of and experimenting with its physical space, through the creation of innovative cultural activities, characteristics that the IESE Cities in Motion index (2016) considers fundamental when classifying a city as smart. In addition to knowing the perception of those social actors who are interested in enjoying the heritage...
Currently, communicative processes exert a great influence on human life and its activities, which is why by taking advantage of this, together with transmedia communication and various innovative technologies applied to tangible and intangible cultural heritage, it is possible to generate a large amount opportunities, strategies, actions, among others, which will allow their identification, conservation and dissemination in a relevant way, so that anyone interested in history and heritage can discover and enjoy it, since cultural heritage is an important aspect that forms a fundamental part of the identity of a community and a territory, since each manifestation, bust, museum, street, house, tradition, festival, ritual, cult, practice, trade, food and other elements, allow people to remember and recognize their history and the values that build memory.What is intended to discover in this research is to discover if the institutions and the Mayor's Office of Bogotá conserve and disseminate the tangible and intangible cultural heritage based on transmedia and innovative technologies, taking advantage of interaction and interactivity to generate unique experiences, taking advantage of and experimenting with its physical space, through the creation of innovative cultural activities, characteristics that the IESE Cities in Motion index (2016) considers fundamental when classifying a city as smart. In addition to knowing the perception of those social actors who are interested in enjoying the heritage...
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Tesis inédita de la Universidad Complutense de Madrid, Facultad de Ciencias de la Información, leída el 19/05/2022