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Romance continues to stand as the most profitable literary genre and the second most read book category. The developments reshaping the conventions and marketing practices of popular fiction, both inside and beyond the books themselves, have affected the romance genre in specific ways that demand critical attention. This book brings together a collection of twelve chapters on postmillennial developments in contemporary popular romance fiction produced in different countries in order to prove how the genre, which has always been sensitive to customer demands and market trends, has continued to evolve accordingly. The chapters focus on how traditional formulae are being reshaped and adapted to meet readers’ expectations and market demands within this thriving transnational industry.
págs. 11-25
págs. 29-54
Fifty shades of romance: the intertextualities of Fifty Shades of Grey
págs. 55-74
The stuff of wich fayry tales are made: royal romance, ordinariness, and affectivity in the literary market
págs. 75-94
Nora Roberts’s Boonsboro empire: boosting business through romance, invigorating romance with affective capitalism
págs. 97-119
págs. 121-146
págs. 147-174
págs. 177-201
Constructing the Exotic Other: paradise discourse and environmental awareness in a corpus of popular romance fiction novels
págs. 203-222
Romance novels in postcolonial India: from Mills & Boon to Pageturn´s Red Romance Series
págs. 223-241
L-bungaku, oshigoto shosetsu, and wa-mama shosetsu: chick lit in contemporary japanese sociocultural contexts
págs. 245-264
págs. 265-290
págs. 291-314
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