Periodo de publicación recogido
|
|
|
Commentary: Artificial Intelligence: The Marketer’s Dilemma
Robert V. Kozinets, Ulrike Gretzel
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 85, Nº 1, 2021, págs. 156-159
Creating Boundary-Breaking, Marketing-Relevant Consumer Research
Deborah J. MacInnis, Vicki G. Morwitz, Simona Botti, Donna L. Hoffman, Robert V. Kozinets, Donald R. Lehmann, John G. Lynch Jr., Cornelia (Connie) Pechmann
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 84, Nº 2, 2020, págs. 1-23
Lateral exchange markets: how social platforms operate in a networked economy
Rebeca Perren, Robert V. Kozinets
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 82, Nº 1, 2018, págs. 20-36
American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research.
Nina Diamond, John F. Jr. Sherry, Albert M. Jr. Muñiz, Mary Ann McGrath, Robert V. Kozinets, Stefania Borghini
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 73, Nº 3, 2009, págs. 118-134
Time, Space, and the Market: Retroscapes Rising (Book)
Robert V. Kozinets
Journal of the Academy of Marketing Science, ISSN 0092-0703, Vol. 32, Nº 1, 2004, págs. 96-98
Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning
Robert V. Kozinets, Stephen Brown, John F. Sherry Jr.
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 67, Nº 3, 2003, págs. 19-33
Robert V. Kozinets
Advances in consumer research, ISSN 0098-9258, Vol. 29, Nº. 1, 2002, págs. 62-64
The Field Behind the Screen: Using Netnography for Marketing Research in Online Communities
Robert V. Kozinets
Journal of marketing research, ISSN 0022-2437, Nº 1, 2002, págs. 61-72
Themed flagship brand stores in the new millennium: theory, practice, prospects
Robert V. Kozinets, John F. Sherry, Benet DeBerry-Spence, Adam Duhachek, Krittinee Nuttavuthisit, Diana Storm
Journal of retailing, ISSN 0022-4359, Vol. 78, Nº 1, 2002, págs. 17-29
The symbiotic relationship of social media content creation and consumption: a mood management and selective exposure theory perspective
Fathima Zahara Saleem
Tesis doctoral dirigida por Robert V. Kozinets (dir. tes.), Oriol Iglesias Bedós (dir. tes.). Universitat Ramon Llull (2014).
Esta página recoge referencias bibliográficas de materiales disponibles en los fondos de las Bibliotecas que participan en Dialnet. En ningún caso se trata de una página que recoja la producción bibliográfica de un autor de manera exhaustiva. Nos gustaría que los datos aparecieran de la manera más correcta posible, de manera que si detecta algún error en la información que facilitamos, puede hacernos llegar su Sugerencia / Errata.
© 2001-2024 Fundación Dialnet · Todos los derechos reservados