Periodo de publicación recogido
|
|
|
Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation
Peter N. Golder, Marnik G. Dekimpe, Jake T. An, Harald J. van Heerde, Darren S.U. Kim, Joseph W. Alba
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 87, Nº 3, 2023, págs. 319-336
Kristopher O. Keller, Marnik G. Dekimpe, Inge Geyskens
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 80, Nº 4, 2016, págs. 1-19
Does private-label production by national-brand manufacturers create discounter goodwill?
Anne Ter Braak, Barbara Deleersnyder, Inge Geyskens, Marnik G. Dekimpe
International journal of research in marketing, ISSN 0167-8116, Vol. 30, Nº 4, 2013, págs. 343-357
Retailer Private-Label Margings: The Role of Supplier and Quality-Tier Differentiation.
Anne ter Braak, Marnik G. Dekimpe, Inge Geyskens
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 77, Nº 4, 2013, págs. 86-103
Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises.
Kathleen Cleeren, Harald J. van Heerde, Marnik G. Dekimpe
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 77, Nº 2, 2013, págs. 58-77
Lien Lamey, Barbara Deleersnyder, Jan-Benedict E.M. Steenkamp, Marnik G. Dekimpe
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 76, Nº 1, 2012, págs. 1-19
The Entry Strategy of Retail Firms into Transition Economies.
Katrijn Gielens, Marnik G. Dekimpe
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 71, Nº 2, 2007, págs. 196-212
How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe.
Lien Lamey, Barbara Deleersnyder, Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamp
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 71, Nº 1, 2007, págs. 1-15
The Market Valuation of Internet Channel Additions
Marnik G. Dekimpe, Inge Geyskens, Katrijn Gielens
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 66, Nº 2, 2002, págs. 102-119
Generalizing about trade show effectiveness: A cross-national comparison
Pierre Francois, Marnik G. Dekimpe
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 61, Nº 4, 1997, págs. 55-64
Esta página recoge referencias bibliográficas de materiales disponibles en los fondos de las Bibliotecas que participan en Dialnet. En ningún caso se trata de una página que recoja la producción bibliográfica de un autor de manera exhaustiva. Nos gustaría que los datos aparecieran de la manera más correcta posible, de manera que si detecta algún error en la información que facilitamos, puede hacernos llegar su Sugerencia / Errata.
© 2001-2024 Fundación Dialnet · Todos los derechos reservados