Resumen de Exploring consumer's emotional outcomes of the online search process
Carlos Flavián Blanco, Raquel Gurrea Sarasa, Carlos Orús Sanclemente
Online search for information with the use of search engines is an increasingly important phenomenon in online consumer behavior. In this way, there is a need for a better understanding of the factors that influence the online information search behavior.
Although the affective component has been recognized as critical to understand search behavior, there is a lack of studies that analyze the emotions that users feel when searching for information online. This study is one of the first attempts to fill this gap in the literature by examining the emotional outcomes of the search process taking into account the affective component of the consumer behavior before, during, and after the online search process. In addition, we look at the specific emotions that may take place during an online search and examine them separately, rather than focusing on general positive or negative responses. In addition, by identifying different profiles of online searchers depending on the emotions experienced after the online search, we are able to distinguish the emotional processes and behavioral patterns lead to such emotions.
