Sustainable Food, Key for the Future of the Planet: Getting to Know the European Consumer of Sustainable Products

• María Aránzazu Sulé Alonso ^[1] ; Victoria Mirallas Abella ^[1] ; Inés Barbeta Martínez ^[1]
  1. [1] Universidad de León

     Universidad de León

     León, España

     
• Localización: Global Challenges for a Sustainable Society: EURECA-PRO The European University for Responsible Consumption and Production / coord. por José Alberto Benítez Andrades, Paula García Llamas, Ángela Taboada Palomares, Laura Estévez Mauriz, Roberto Baelo Álvarez, 2023, ISBN 978-3-031-25839-8, págs. 124-138
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • In recent decades, the unsustainability of mass production and consumption models has become evident. The sustainable food market is born in response to the growing demand for products that are respectful with the Planet and compromised with the health of human beings. Responsible Consumers lead this new market, by being conscious of the impact of their consumption patterns and by choosing the products, to make up their diet and lifestyle, that contribute to build a more Sustainable and Fair Food System. The present study focuses on analyzing and defining Sustainable Consumer profile’s: its behavior, its habits, its preferences; as well as those variables and factors that inhibit or motivate the consumption of Sustainable Food. Reaching a better understanding of one the main agents of the transition of the agri-food system towards a more sustainable one is key for both, private and public organizations, as this new market is booming and will continue growing in the coming years.