Artur Grisanti Mausbach, Cyriel Diels, Dale Harrow, Maria Cecilia Loschiavo dos Santos
This paper introduces the concept of Anti-Ephemeral Design through a discussion about automotive design responsibility on collaborating to the generation of consumption habits which have great impact on the environment. The paper examines the relationship between consumerism and the mythical images of the automobile. Findings from the Joyful Journeys (Mausbach in Fourteenth International Conference on Ecological Vehicles and Renewable Energies (EVER). pp. 1–9, 2019 [1]) and Ecofitting (Mausbachet al. in 2020 Fifteenth International Conference on Ecological Vehicles and Renewable Energies (EVER), pp. 1–9, 2020 [2]) projects are used to point out the need to look at tangible and intangible aspects of design to address both environmental, economic, socio-ethic and subjective aspects of sustainability. The paper proposes an alignment with new values, to design, produce and consume mobility sustainably.
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