Resumen de Order Fulfilment Strategies in the CapitalGoods Sector. An Empirical Research
Raquel Sanchís Gisbert, Eduardo Saiz, Eduardo Castellano Fernández, Raúl Poler Escoto
The capital goods sector is characterized by complex and heavilyengineered products. Moreover, customers demand customized features of such products. For this reason, the choice of the most appropriate Order Fulfilment Strategy and the position of the Customer Order Decoupling Point are key aspects to manufacture products in such a sector. This study analyzes the different strategies used by capital goods sector companies depending on the customization degree of the products manufactured. The research is based on an empirical study among capital goods sector companies and explores relationship between four types of products, depending on their customization degree(standard, configurable, customizable and unique) and four different Order Fulfilment Strategies: Make-to-stock, Assemble-to-order, Make-to-order and Engineer-to-order
