Resumen de The Perspectives of Female Tourists of Food Tourism in Different Countries: A Review of Different Marketing Strategies Used by Different Countries in Promoting Food Tourism

Nirma Sadamali Jayawardena, Sanjeewa Kumara Karunarathne

• The objective of this chapter is to review the literature to identify the different marketing strategies used by different countries in promoting food tourism with special reference to the viewpoints of female tourists. The viewpoints of female tourists have been selected as female travelling category has seen rapid expansion in today's worldwide outbound tourism industry. This study contributes by becoming the first systematic literature review on different marketing strategies used by different countries in promoting food tourism with special reference to the viewpoints of female tourists during the period 2015 to 2021.