Resumen de Actitudes de los consumidores y productores hacia la carne de cordero de raza ojinegra de Teruel.
J. C. Fortea, M.T. Maza, A. Gracia
The aim of this paper is to study consumers’ and producers’ attitudes towards lamb meat from a locally produced breed “Ojinegra from Teruel”. Data come from a survey administrated face-to-face to a representative sample of consumers living in the town of Zaragoza and to a sample of 63% “Ojinegra from Teruel” lamb meat producers. Producers showed more positive attitudes towards this type of lamb meat than consumers. Both consumers and producers believed to a lesser extent that this type of meat is similar and more expensive than the lamb meat from other breeds. Consumers highly assessed those aspects related to the quality and food safety of the lamb meat while producers valued the socio-economic benefits for the rural area where the lamb meat is produced. The fact that both consumers and producers believed to a lesser extent that the lamb meat from the “Ojinegra from Teruel” is similar to the lamb meat from other breeds indicates that both stakeholders considered this breed as a singular attribute of the lamb meat. Then, “Ojinegra from Teruel” producers could use this attribute to differentiate their lamb meat in the Zaragoza market as long as consumers in this market seem to appreciate the difference.
