Managing Media and Digital Organization
- Autores: Joana Lopes
- Localización: Journal of Creative Industries and Cultural Studies: JOCIS, ISSN-e 2184-0466, Nº. 6, 2020, pág. 89
- Idioma: inglés
Es reseña de:
Managing Media and Digital Organizations
Eli Noam
- Enlaces
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Resumen
This edition, by Eli Noam, of “Managing Media and Digital Organizations” is a must have tool for those in the media and digital sectors, a complete guidebook on how to apply business skills to the media industry. The media and digital sectors are at the center of today’s world economy, as information becomes a most valuable currency. Also, entertainment has gain new boundaries – or lack there of -, given its integration within new technologies. This novelty reality conveys higher demand and different ways to access this kind of property – unintelligible. Such has required a multi disciplinary adaptation of its management. Hence, Eli Noam presents this solution for its understanding and acknowledgement.
