Media and Digital Management

• Autores: Joana Lopes
• Localización: Journal of Creative Industries and Cultural Studies: JOCIS, ISSN-e 2184-0466, Nº. 6, 2020, pág. 87
• Idioma: inglés

• Es reseña de:

  • Media and Digital Management

    Eli Noam

• Enlaces
  • Texto completo (pdf)
• Resumen

  • “Media and Digital Management” is a coursebook straight out of the business school aimed for the college student. Written so clearly it looks like a narrative of a story, that of the economy of recent history. Once again, Eli Noam carries out the mission of illuminating young minds towards, not only all aspects of running a business within media, also the comprehension of the need for a new managerial strategy.