Resumen de Using Conjoint Analysis to Study Family Travel Preference Structures: a Comparison of Day Trips and 1-Week Holidays
Benedict G.C. Dellaert, Mia Prodigalidad, Jordan J. Louviere
Many decisions tourists make take place in family situations and involve the joint preferences of several family members. Although this phenomenon is well recognized, only a limited number of tools is available to tourism researchers wanting to study family travel preferences structures. In this study we build on recent developments in conjoint analysis to address the question how family travel preference structures can be modeled and how shifts in individual family members’ influence in family travel preferences can be compared from one travel situation to another. In an empirical application, preferences of individual family members and joint families for day trips and 1-week holidays were compared. We observed that parents’ preferences dominated in family preferences for day trips, whereas childrens’ preferences dominated in family preferences for 1-week holidays.
