A Review of Choice Modeling Research in Tourism, Hospitality, and Leisure

Crouch, Geoffrey I. ^[1] ; Louviere, Jordan J. ^[2]
1. [1] La Trobe University
  
  La Trobe University
  
  Australia
2. [2] University of Sydney
  
  University of Sydney
  
  Australia
Localización: Tourism analysis, ISSN 1083-5423, Vol. 5, Nº. 2-4, 2000, págs. 97-104
Idioma: inglés
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Resumen
- Choice modeling (CM) offers powerful methodologies for the analysis of consumer choice, and the growing application of this approach in tourism, hospitality, and leisure (THL) holds the promise of major advances in knowledge if such studies are well designed and executed. This article reviews methodological developments in CM and the state of CM research in THL through a review of 43 CM studies. The article emphasizes the theoretical and methodological advantages of Discrete Choice Analysis based on Random Utility Theory combined with state-of-the-art experimental design procedures for the gathering of Stated Preference data.