Resumen de Experimental Analysis of the Choice of Convention Site

Geoffrey Crouch, Jordan J. Louviere

• The conventions industry has grown to become a very important part of the global tourism and hospitality sector. For cities, particularly, conventions have become one of their principal target markets. This article reports the results of an Australian study that has sought to model the convention site selection choice process. It finds that, although the characteristics of the meeting facilities are particularly important, an attractive host site must offer strengths in a broad range of other attributes if the site is to be successful in an escalating competitive environment.