Tourism Strategic Marketing Planning: Challenges and Opportunities for Tourism Business Sector in Egypt

• Eraqi, Mohammed I. ^[1]
  1. [1] Cairo University

     Cairo University

     Egipto

     
• Localización: Tourism analysis, ISSN 1083-5423, Vol. 10, Nº. 2, 2005, págs. 197-201
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • The results of this study proved that the tourism business sector managers in Egypt have positive attitudes towards the importance of tourism strategic marketing as a way to improve their companies' operating efficiency. However, there is still a degree of misunderstanding to the concept of tourism strategic marketing and most of them are dealing with it as a tool or a policy to implement tourism marketing functional objectives.