Does social identity affect business performance?

• Estrada-de la Cruz, Marina ^[1] ; Verdú-Jover, Antonio Jose ^[1] ; Gómez-Gras, José María ^[1]
  1. [1] Universidad Miguel Hernández de Elche

     Universidad Miguel Hernández de Elche

     Elche, España

     
• Localización: Emprendimiento y negocios internacionales, ISSN-e 2530-5603, Vol. 2, Nº. 2, 2017, págs. 1-5
• Idioma: inglés
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• Resumen

  • The business founder’s social identity is crucial to explaining his or her behaviour and attitude in business decision-making. Drawing on three types of entrepreneurial social identity identified by Fauchart and Gruber (2011), this study examines how social identities influence the entrepreneur’s way of managing his/her firm and its consequences for business performance. Based on a survey of newly created firms, the results support the conclusion that effectuation channels the effects of specific identities - Darwinian and missionary- on business performance.