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Archaeology and Audience Development digital strategies: a research conducted with the team of Archeologia e Calcolatori

    1. [1] Bocconi University

      Bocconi University

      Milán, Italia

  • Localización: Archeologia e calcolatori, ISSN 1120-6861, Nº. 30, 2019, págs. 123-138
  • Idioma: inglés
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  • Resumen
    • An internship at the CNR-ISMA was the starting point for the Master’s Graduation thesis ‘Audience Development in Archaeology: Strategies Based on Digital Innovation’ (Università Commerciale Luigi Bocconi). The three-month internship was linked to several different educational initiatives carried out by the Institute. A series of activities was designed expressly: namely, analysis of the database of the scholarly journal ‘Archeologia e Calcolatori’, with a special focus on the articles related to data dissemination and education in archaeology, as well as Virtual Reality and multimedia projects; field observation of Audience Development initiatives in archaeology through on-site multimedia projects, presented in the cultural itinerary for the Virtual Museum of Archaeological Computing (Virtual Journey at ‘Domus Romane di Palazzo Valentini’); and finally focus-group interviews both with high-school students, taking part to the Alternanza Scuola-Lavoro (ASL) program, and with expert scholars.


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